Real COD performance after confirmation and delivery.
Every impression → click → order → confirmation → real delivery, in one decision screen.
Comparing every stage with the previous period and the operating target.
First-party storefront events expose the exact leak between Meta traffic and a created Shopify order.
Green is on target. Red is where the selected period is losing the most potential.
The system will show the first area to investigate.
Confirmation and delivery quality by ad—not just Meta clicks.
| Ad / creative | Spend | Orders | Confirmation | Delivery | Cost / confirmed | Cost / delivered | Signal |
|---|---|---|---|---|---|---|---|
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Macro problem → micro drivers → exact action.
Comparing advanced metrics with the previous period and working targets.
Each driver is checked in sequence so the system does not blame the wrong part of the funnel.
The strongest signals are ranked by normalized gap and business impact.
FTIR, attention, intent, page quality and COD outcome metrics used by this diagnosis.
| Segment | Spend | Impressions | Est. FTIR | Outbound CTR | Orders | Confirmation | Delivery | Signal |
|---|---|---|---|---|---|---|---|---|
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Custom formulas are explicit so the same name never hides a different calculation.
Combined business result with every brand kept financially and operationally separate.
Comparing profit readiness, funnel health and synchronization across the workspace.
Each brand is checked independently before its result enters the portfolio total.
Rates are calculated from total volumes, never by averaging percentages.
Real COD outcomes, biggest funnel leak and net result by brand.
| Brand | Spend | Orders | Confirmation | Delivered | Delivery | Revenue | Net profit | Biggest leak | Health | |
|---|---|---|---|---|---|---|---|---|---|---|
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Meta spend → Shopify orders → Sendit confirmation → real delivery → profit.
The outcome that matters after the ad click.
Connections and profit-readiness for this workspace.
Scale or cut from delivered economics—not just clicks.
| Ad / creative | Spend | Orders | Conf. | Delivered | CPD | Revenue | ROAS | Profit | Decision |
|---|---|---|---|---|---|---|---|---|---|
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| Order | Customer | Phone | Outcome | Ad / campaign | Value |
|---|---|---|---|---|---|
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Meta spend joined to the acquisition cohort and final COD outcomes.
| Campaign | Ad | Spend | Orders | Confirmed | Delivered | CPO | CPD | Revenue | ROAS | Profit | Decision |
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Collect every Shopify order, confirm it, verify the official Sendit city, then send it without removing the existing matching system.
Export all-time real delivered orders for this brand as a Meta-ready customer list. Use it to build a Custom Audience / Lookalike when moving to a new Dataset.
Choose the confirmation status and exact official Sendit destination directly on each row, then push. Open details only when client information needs editing.
| Order | Customer | Phone | Confirmation status | Official Sendit city | Items | Value | Sendit action | More |
|---|---|---|---|---|---|---|---|---|
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Verify the client and destination before confirmation.
Only exceptions should need manual attention.
| Created | Severity | Type | Status | Details |
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Setup lives here. The dashboard stays focused on decisions.
Every brand keeps separate integrations, orders, delivery outcomes, costs and profit.
One rule system for every COD cost: per event, per item, percentage, monthly, one-time, or automatic from an integration.